Comments on creating an amazon webstore? is it worth it to create and operate an amazon

is it worth it to create and operate an amazon webstore, it seems close to if people see its from amazon that they will only just go to amazon.com and purchase in attendance anyway... please let me know comments and stories of creating a webstore on amazon, and I don`t know incorperating it into ebay...please advise

Answers:
The biggest issue is finding the right sourcing. Getting the right products to go and at a price that gets you a profit. There are closely of people out here facilitating websites but it's complicated to get TRUE wholesale prices on anything. But, if you hold a good suppliers and you know how to souk your site, then one is as accurate as any other in my assessment.