How brand extension can be applied into pretty diverse and distinct market?

Answers: Brand extension�� refers to the use of a successful brand name to launch a fresh or modified product in a different market. Virgin is possibly the best example of how brand extension can be applied into quite diverse and distinct market.
Brands and products
Brands are rarely developed contained by isolation. They normally tip out within a business�� product column or product group.
A product line is a group of brands that are closely related surrounded by terms of their functions and the benefits they provide. A accurate example would be the range of desktop and laptop computers manufactured by Dell.
A product mix relates to the total set of brands market by a business. A product mix could, therefore, contain several or copious product lines. The width of the product mix can be measured by the number of product lines that a business offer.
For a good example, drop by the web site of Hewlett-Packard (��HP��). HP have a broad product mix that covers many segment of the personal and business computing market. How copious separate product lines can you spot from their web site?
Managing brands is a knob part of the product strategy of any business, in particular those operating in importantly competitive consumer markets.