What is the targeted flea market for frozen custard? I'm doing a business plan in my Marketing class for Andy's

I'm doing a business plan in my Marketing class for Andy's Frozen Custard, and I requirement a specific target market, wether it's children, young-looking adults, elderly people or a mixture of them. Can anyone business-minded help out me please?

That's a product beside mass appeal. You "could" sell to any age group successfully. However, surrounded by order to be notably successful with a product similar to that you need to adjust your marketing strategy to the location that it's going to be located.

For example, if you be going to sell it contained by a location that is predominately elder adults you might want to set up your store with a 1950s/1096s memories theme (think American Graffiti).

If you be at a beach you might want to target family's/young adults. In a college town, childish adults. In the suburbs - children.

Another thing to consider is the vigour aspect of the product. Is it healthy or at least possible more healthy than full corpulent ice cream? If so, you could target the vigour conscience, regardless of age?

first!

Answer:
Observe present customers at some other frozen custard / yogurt shops.....#1 Women 16-50, # 2 Couples, #3 Parents with children that stipulation to be satisfied next to a ride, treat and quality time.

It is not Men over 40!

Yuck!

I would say Women and kids below 21.

Just a hunch though.

Good Luck!